Flagship case study · Intranet strategy and design
Town Square
Designing a centralized employee communications hub that brought news, events, benefits, tools, team resources, and frequently used links into one organized SharePoint experience.
The challenge
Employees needed a clearer, more useful home for company information, as well as one that supported both timely communications and self-service access to everyday resources.
My role
I led the project’s content architecture, page design, formatting, organization, launch communications, cross-functional coordination, and ongoing content management.
Result
Town Square reached 1,251 unique viewers and generated 45,458 visits within its first seven months.
town
square A single front door for employee information
square A single front door for employee information
News & updatesTimely company information
EventsDates and participation details
Benefits & perksEmployee programs in one place
DirectoriesPeople and contact information
Team resourcesFrequently used tools
Communications libraryA searchable archive of updates
First full month
4,508
monthly views
November peak
9,715
monthly views
